ZBurger, Rusburger or Nashmak? Russians look for new name for McDonald's
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Social media users are also predicting expected change in McDonald’s classic menu items
McDonald's has reached a deal to sell its Russia business to Russian businessman Alexander Govor, who is a licensee of the renowned multinational American fast-food chain. He runs the franchise operation through his firm GiD LLC.
Govor will rebrand the restaurant under a new name as discussions are already happening over the new name. Telegraph reported that Russia could rename McDonald's "ZBurger" or "Rusburger". On social media, there were some other suggestions as well, such as, "Rosburger", "RusDonald's", "Nashmak", "Mashkinfarsh", etc.
Telegraph quoted the Russian Ministry of Trade as writing after an online discussion: "This was a great brainstorm! Thanks for taking part. We will give the most creative ones to the Russian owner."
The media report also added that social media users are also predicting McDonald’s classic menu items. As some suggested that the items might get replaced by more traditional Russian options such as borscht.
#Russen suchen neuen Namen für #McDonald’s
— Gerd HD Chapeau 💙🇩🇪🇷🇺❤️💯 (@JanPhi0511HD) May 21, 2022
„Russen suchen neuen Namen für McDonald’s (…) Auf der Liste stehen ,Rosburgerʽ, ,RusDonald’sʽ, ,Nashmakʽ, ,Mashkinfarshʽ, ,ZBurgerʽ (yum) und mehr.“ (Bild)
Ich persönlich fände "Russian-Z"-Burger super... 😋😂#RussiaUkraineConflict pic.twitter.com/Wkmr8AGBuP
Russia’s Trade Ministry is soliciting rebranding name suggestions from the public for Alexander Govor, who’s buying McDonald’s Russia business. The list includes “Rosburger,” “RusDonald's,” “Nashmak,” “Mashkinfarsh,” “ZBurger” (yum), & more. This is real. https://t.co/Fk2JPIi3aP
— Kevin Rothrock (@KevinRothrock) May 19, 2022
Russia could rename McDonald's ZBurger or Rusburger amid rush for last Big Macs. https://t.co/JK8b5u0Tbg pic.twitter.com/5iuuw1wv0s
— Ben (@Jamin2g) May 21, 2022
Russians are looking for a new name for McDonald's
— Ukrainian Watchdog (Joe Doge) (@JoeDoge6) May 20, 2022
"Russians are looking for a new name for McDonald's The list includes 'Rosburger', 'RusDonald's', 'Nashmak', 'Mashkinfarsh', 'ZBurger' (yum) and more." #Russia #russland #McDonalds pic.twitter.com/DWa1VKl2GB
Russia's trade ministry is inviting the public to suggest a new name for McDonald's after it sold its restaurants there to licensee Alexander Govor. Suggestions so far include Rusdonald's, Rusburger and McGovor's https://t.co/gWJNmGQbBi
— Mark Trevelyan (@MarkJTrev) May 19, 2022
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McDonald's said that Govor will retain employees for at least two years on equivalent terms and will pay employee salaries in 45 regions of Russia until the closure of the sale.
Notably, Govor has been a McDonald's licensee since 2015 and had helped the chain expand into remote Siberia, where he operates 25 restaurants.
On Monday, McDonald's said that it has decided to sell the entire Russian portfolio of 850 restaurants in the aftermath of the Ukraine invasion on the orders of Russian President Vladimir Putin.
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