Traffic on Australia real estate institute surges after Japan names new imperial era 'Reiwa'
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70 per cent of traffic to reiwa.com yesterday were from people in Japan, mistaking the real estate portal for their country’s new imperial era.
Traffic on Real Estate Institute of Western Australia surged after Japan named new imperial era as 'Reiwa'.
Chief Cabinet Secretary Yoshihide Suga announced the highly anticipated name by holding up a board with the characters handwritten on it.
Prime Minister Shinzo Abe also addressed the nation to explain its meaning.
Meanwhile, the Real Estate Institute of Western Australia, also REIWA, welcomed Japan’s name choice as traffic surged on its website and interaction with REIWA’s social channels increased dramatically in a matter of minutes, said institute's website in a blog post.
70 per cent of traffic to the website yesterday were from people in Japan, mistaking the real estate portal for their country’s new imperial era, the blog post added.
The arrival of Reiwa on 1 May 2019 will end a 30-year run of the Heisei (“achieving peace”) era, which began in 1989.
The name Reiwa was taken from an old existing compilation of Japanese poetry and represents fortune, peace and harmony.