Two years after testing in India, WhatsApp launches payment feature in Brazil
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According to the Zuckerberg, WhatsApp is working with local backs in Brazil, like Banco do Brasil, Nubank, Sicredi as well as Cielo, the leading payments processor for merchants in the country.
Two years ago, Whatsapp began testing their payment feature in India hoping to be the first country to use the technology, but the feature has now made its debut in Brazil.
Facebook CEO Mark Zuckerberg announced this through a post which said: "Today we're starting to launch payments for people using WhatsApp in Brazil. We're making sending and receiving money as easy as sharing photos," he said. He also claimed that the small businesses will be able to make sales right within WhatsApp.
"To do this, we're building on Facebook Pay, which provides a secure and consistent way to make payments across our apps," he added.
According to the Zuckerberg, WhatsApp is working with local backs in Brazil, like Banco do Brasil, Nubank, Sicredi as well as Cielo, the leading payments processor for merchants in the country.
In the official blog post, the company cleared that payment security is their top priority and will use a special six-digit PIN or fingerprint in order to stop unauthorised transactions.
The post stated, "Payments on WhatsApp are made using Facebook Pay. We want that in future people and business can use the same card on all Facebook apps."
In India, the feature did not take off due to regulatory issues. The feature was tested on just 1 million users despite WhatsApp having 400 million users in India.