Coca Cola loses $4 billion as Cristiano Ronaldo removes soft drink bottles at a presser
Story highlights
Cristiano Ronaldo was discontent with Euro 2020 coordinators for keeping two Coca-Cola bottles in the press conference room. The American drink organization is the sponsor of Euro 2020.
Following Cristiano Ronaldo's removal of Coca-Cola bottles from a Euro 2020 news conference on Monday, the company's market value was slashed by $4 billion.
When the soft drinks were brought in front of Ronaldo's seat during a press conference ahead of Portugal's game against Hungary on Monday. The 36-year-old hid them from the display and advised them to instead 'drink water.'
The gesture was timed to coincide with a big drop in Coca-Cola's stock price.
Also read: Cristiano Ronaldo removes Coca-Cola bottles at Euro 2020 press conference, advises to drink water
The Incident
Cristiano Ronaldo was discontent with Euro 2020 coordinators for keeping two Coca-Cola bottles in the press conference room. The American drink organization is the sponsor of Euro 2020.
In any case, after seeing the Coca-Cola bottles before him in the press conference room, Cristiano Ronaldo immediately removed the bottles from the camera and lifted a bottle of water, and said "agua" (water), asking individuals to drink water over such sweet beverages.
Do NOT put Coca Cola in front of Cristiano Ronaldo ðŸ˜
— Goal (@goal) June 15, 2021
This is absolutely brilliant 🤣 pic.twitter.com/bw9FYlTOI4
Ronaldo is one of the game's fittest players. To perform well on the football field, he is known to follow a stringent diet and fitness routine.
Ronaldo just scored two goals against Hungary to surpass France's Michel Platini as the all-time leading goal scorer with 11 goals.
(With inputs from agencies)