Disney Plus stops offering free trial to its streaming service

Disney has officially ended the seven-day-trial feature for its online video streaming service, Disney Plus, stating it no longer needs to dangle freebies for luring customers.

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"We continue to test and evaluate different marketing, offers and promotions to grow Disney Plus. The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own," a representative of the company told a news agency in a statement.

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According to Variety, Disney Plus had globally signed up around 54.5 million subscribers in just a span of six months ever since its launch. The move comes ahead of the premiere of 'Hamilton', a movie based on Lin-Manuel Miranda`s hit musical, which will premiere on July 3.

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Disney Plus is a streaming service for TV shows and movies from entertainment brands like Pixar, Disney, Marvel and Star Wars.