Conan O'Brien decides to leave his talk show after 28 years for a new HBO Max series

Conan O'Brien recently announced that he will be leaving his talk show after 28 years.

Conan first started on NBC's Late Night show in 1993 after taking over for David Letterman. He then moved on to his self-titled TBS show in 2010 when Jimmy Fallon was named the host of 'The Tonight Show'. A decade-long run later, it sounds like Conan will be parting ways with his late-night gig when the show's season 10 finale airs in June 2021.

When sharing the news, Conan joked in a statement, "In 1993, Johnny Carson gave me the best advice of my career: 'As soon as possible, get to a streaming platform.'"

Turns out, Conan will be leaving his talk show to spend time on a new weekly variety series for HBO Max, a new streaming service from WarnerMedia that launched in May of this year. Meanwhile, he will continue to create his beloved Conan Without Borders travel specials.

"I’m thrilled that I get to continue doing whatever the h--l it is I do on HBO Max, and I look forward to a free subscription," Conan quipped.

Though Conan's sudden departure was a long time coming. In 2018, TBS, which is also part of WarnerMedia, announced its intent to reduce Conan's late-night show from an hour to a half-hour. At the time, Conan and network executives reasoned that it would resonate more with audiences if Conan were to use more of his time expanding his presence on digital, live, and social media platforms.

"In the on-demand world we're in in television in general, the nightly talk show — in terms of a habit with an audience — is evolving like everything else," Kevin told The Hollywood Reporter three years ago. "Yet at the same token, you have 30 million people watching these videos of his."

Kevin continued: "He's going to continue to have a daily relationship with an audience. I don't know whether that will be on a number of different services, including TBS. That's the part we're trying to figure out — how does that all work together? The media landscape is changing and a guy who can toggle in back and forth between a number of different platforms — how does that all work together and how does that become formalized? That's what we're working on. I'm very excited about it."

As we know now, Conan did grow his brand quite a bit. Team Coco, Conan's multi-platform media company, reaches an impressive 55 million fans per month. His move to HBO Max appears to be just one more example of Conan's ever-growing brand expansion in the digital world. Something that was in his plan for a while now.